Your driving down the road reading other bumper stickers that say I love this and I love that. Do you know what we love? Saccharomyces. Lets just straight up tell this little fungi how we feel:
First we will lovingly match you with a wort that will bring out all your best qualities. We will adore how you eat and greedily consume what you excrete. We'll pamper you to death keeping you not too warm and not too cold. We will check on you in the morning, think about you during the day, and say hi when we get home. We love you Saccharomyces.
And yes, lets also confuse 95% of the people in the World yet bring a sly smile to those fellow brewers and beer lovers who know what's up.